Axis Mundi

Axis Mundi is an independent culture advisory from the UK. The identity, first designed in 2018 and updated in 2025, is based on five symbols, a nod to their work with semiotics. These symbols sometimes occupy a visual environment, which was developed as an additional brand element used for more complex external communications. Identity includes an extensive design system for their PowerPoint decks, which led to the idea for their website, which presents them in the same manner.