Fotopub 2017
The identity for the fourth iteration of Fotopub built on a theme based on the Harry Potter saga. Conceptual backing for the idea was getting out of hand, so an infographic was made to explain the evolution of identity. At its core, however, the saga was a symbol of mass pop-culture, something that is seen as “basic”, a category that is often frowned upon by the art community.
year
2017
client
Fotopub
type
identity
photos
Klemen Ilovar
Fotopub 2017
![](https://images.ctfassets.net/mxekiq8jl6uh/46p9bSoANRoi8U7LAP7Q5c/ff3fe97071561edf9e2374a247aba826/Fotopub_2017_8.jpg?w=375&h=216&fl=progressive&q=75&fm=jpg)
Dementors, reinterpreted for the festival catalog
![](https://images.ctfassets.net/mxekiq8jl6uh/IhsMGSwzz93RZtW8OKfgg/08bbff986bc8fda623d2fae76b2ca2f5/Fotopub_2017_11.jpg?w=2004&h=2835&fl=progressive&q=75&fm=jpg)
Main poster for the festival
![](https://images.ctfassets.net/mxekiq8jl6uh/3fgvQ5Syt7g89QrhBUZcMP/6f71f2991f08524cef2e100dbc215af0/Fotopub_2017_20.jpg?w=550&h=550&fl=progressive&q=75&fm=jpg)
Social media imagery
![](https://images.ctfassets.net/mxekiq8jl6uh/4gb35LoQZ45cYjx9xcR8xQ/56a9a9385740eda1f3d1d2dbfe61c9b1/Fotopub_2017_9.jpg?w=1190&h=1625&fl=progressive&q=75&fm=jpg)
Catalog cover
![](https://images.ctfassets.net/mxekiq8jl6uh/2T389o45VIYhaZGjI08sAY/f1d58645429dde82222cff64d5490996/Fotopub_2017_2.jpg?w=3202&h=2249&fl=progressive&q=75&fm=jpg)
One of the spreads in the catalog
![](https://images.ctfassets.net/mxekiq8jl6uh/57f7Ml6aUZx4iOZlRnmUH/2ec98e3964507656544bcc839d1b352d/Fotopub_2017_10.jpg?w=1882&h=1331&fl=progressive&q=75&fm=jpg)
![](https://images.ctfassets.net/mxekiq8jl6uh/53NLuRpAKw6P4Rmxs8F0P1/7332e0a56951ef484b3cc053fec118cf/Fotopub_2017_7.jpg?w=1882&h=1331&fl=progressive&q=75&fm=jpg)
Interior layouts in the catalog
![](https://images.ctfassets.net/mxekiq8jl6uh/6WrtOAzgQt2SiSTESoJW8f/d69427e08e5d24e001a16f1b62556f8d/Fotopub_2017_3.jpg?w=3190&h=2263&fl=progressive&q=75&fm=jpg)
A map of the festival identity history, with Harry Potter
![](https://images.ctfassets.net/mxekiq8jl6uh/1Kucq9MXktbkVqYXI2D9bV/294b2bcf3fb006f78cf98ab9067c48ab/Fotopub_2017_5.png?w=2000&h=2539&q=75&fm=png)
![](https://images.ctfassets.net/mxekiq8jl6uh/4nRWdcjul9V7wezOgiEr7W/5a0737a9d26f4a04d5e5065c36526ea5/Fotopub_2017_4.png?w=2000&h=2575&q=75&fm=png)
Additional fan art for the catalog
![Marcela Manni](https://images.ctfassets.net/mxekiq8jl6uh/4gZnewQK2rWCG5sCIJQ60Y/3233cbb6ec341e2b4e658f8d73eb4fdd/Fotopub_2017_18.png?w=2000&h=1300&q=75&fm=png)
![Tacco Hidde](https://images.ctfassets.net/mxekiq8jl6uh/JUrSWxDcLIFH5Lc2v6gz2/f50f7f1811034ea22130941b4341e0b6/Fotopub_2017_15.png?w=2000&h=1300&q=75&fm=png)
![Roman Uranjek](https://images.ctfassets.net/mxekiq8jl6uh/69vcSmVHSZWqu2bMluB4MS/09add273a703f00d43dbfe1a971900f9/Fotopub_2017_16.png?w=2000&h=1300&q=75&fm=png)
![Michael Novotny](https://images.ctfassets.net/mxekiq8jl6uh/3Tt6HaiGbZDjUodi1Or4lp/a3f3719084dca91726c7c50e99b4d5b0/Fotopub_2017_17.png?w=2000&h=1300&q=75&fm=png)
![Penelope Umbrico](https://images.ctfassets.net/mxekiq8jl6uh/2die9tOr2W3hiwle0IkdQV/858804beb6a94dc2fe96197ac3de5973/Fotopub_2017_19.png?w=2000&h=1300&q=75&fm=png)
![Tim Clark](https://images.ctfassets.net/mxekiq8jl6uh/2NTqJMMBDQcyyytsfb1UuQ/f612b5efd1913012f4d9d4ee638887a1/Fotopub_2017_12.png?w=2000&h=1300&q=75&fm=png)
![](https://images.ctfassets.net/mxekiq8jl6uh/Z6z7oynr4scTjrInqAEpU/b099ebfdf0cbac4edf2658fbe2c552c0/Fotopub_2017_13.jpg?w=1316&h=500&fl=progressive&q=75&fm=jpg)
![](https://images.ctfassets.net/mxekiq8jl6uh/22tDwXRv137JolnDWRLmGs/d7073ad2b1def442c3ccb6a8de9e127e/Fotopub_2017_14.jpg?w=1316&h=500&fl=progressive&q=75&fm=jpg)
Social media imagery
![](https://images.ctfassets.net/mxekiq8jl6uh/5tl5R1wMejCzCJHbBpf6k/018024c89137548af46baf0e8702f130/Fotopub_2017_6.jpg?w=2500&h=3383&fl=progressive&q=75&fm=jpg)
Poster for the music program