System restart is a Boiler Room project, started in the wake of the pandemic that brought club culture to a halt. I worked with them to create an identity for systemrestart.tv, a ten-day digital festival in the spring of 2021. Due to the diverse, overlapping, and constantly changing festival lineup, I wanted to make something that reflected that and felt a bit overwhelming, extremely colorful, not too concerned with grids, alignment and order.
Stage one: Rhythm Section
Ideas of over-designing, maximalism and horror vacui were crucial for this project while a rough system of 4 stages with different color waves and typographic moods served as the backbone of the seemingly chaotic identity.
A few of the digital assets made for Instagram stories
Stage two: 4:3 Cinema
Stage three: Club Quarantine
Stage two: Collective TV
Main festival logo