System Restart

System restart is a Boiler Room project, started in the wake of the pandemic that brought club culture to a halt. I worked with them to create an identity for systemrestart.tv, a ten-day digital festival in the spring of 2021. Due to the diverse, overlapping, and constantly changing festival lineup, I wanted to make something that reflected that and felt a bit overwhelming, extremely colorful, not too concerned with grids, alignment and order.

year
2020
client
Boiler Room
motion
Jure Lavrin
type
identity
art direction
Josh Wiley
Amar Ediriwira
System Restart

Stage one: Rhythm Section

Ideas of over-designing, maximalism and horror vacui were crucial for this project while a rough system of 4 stages with different color waves and typographic moods served as the backbone of the seemingly chaotic identity. 

A few of the digital assets made for Instagram stories

Stage two: 4:3 Cinema

Stage three: Club Quarantine

Stage two: Collective TV

Main festival logo

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