Kicky Yang Zhang shot by Jelly Luise

Beyond by Goat

Goat is an online fashion platform for high-end clothing and sneakers based in Los Angeles. As they expanded into European markets, they started a blog series “Beyond” which captures various cities and people who live there. I worked on the visual identity of the series which started with Deema in London and Kicky in Berlin.

year
2021
client
Goat
type
identity
photos
Jelly Luise
Elliott Morgan
art direction
Adrián Zorzano
Christopher Diaz Mihell
Beyond by Goat

Graphic treatments for the images

Custom typographic treatments as the main visual element of the series

Deema shot by Elliott Morgan

Numbering system for the series

Related Projects

Yale
Typojanchi Clock
New York Times 2019