Undefeated Air Force 1

Undefeated collaborated with Nike for a series of limited edition Air Force 1 shoes, made with patent leather and released in several different colour combinations. The campaign focused on Asian markets, and the photoshoots took place in Tokyo, Shanghai, and New York. Non-latin assets were designed in collaboration with native speakers. The campaign was loosely based on 90s magazines and street fashion photography.

year
2022
client
Undefeated
creative direction
Jared Pearson
photography
Jared Pearson
Andres Castillo
type
lettering
illustration
Undefeated Air Force 1

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