Fotopub is a photography-turned-art festival that was once held in Novo mesto but is now staged in Ljubljana. I’ve been working on it for a while, using it as a testing ground for new ideas. The identity of the 2019 festival is built on the premise that visitors don’t need a unified aesthetic experience to understand a festival – which actually just means that design can be and change however we like, and as long as it is interesting, works.
The identity, which revolves around “cracking an egg,” was based on the resemblance between human skin and egg-shell’s texture, as well as the (vague) similarity between the term “butt-crack” and cracking an egg.
Owls by Klemen Ilovar
Photo essay in the catalog, with Klemen Ilovar
The catalog was a simple object, offset printed and staple bound, which presents the exhibition documentation from the festival. Klemen Ilovar and I managed to get a hold of some extra pages and went through some disks to find some extra visual material (owls, cheese, lemons…) that made the catalog a bit less formal and organized.
Spreads from the catalog
Catalog structure, explained by an Estonian middle-aged impersonator, beautifully captured by Sean Yendrys
Fresh Trash exhibition at Fotopub, shot by Klemen Ilovar
Back side of the guide